Thursday 19 April 2012

Collaborative Technology Fuels New Health Sciences Business Models


Neil de Crescenzo


SPEAKER: Neil de Crescenzo, Senior Vice President and General Manager, Oracle Health Sciences Global Business Unit

Around the world, healthcare is becoming individually tailored and value-based. Patients want better outcomes —which translates to treatments designed, even customized, to work specifically for their individual omic, historical and behavioral characteristics. At the same time, value-based care must incentivize providers to make care more preventive and participatory while lowering costs for payers. Biopharmaceutical, diagnostics, and medical device companies are retooling to meet these healthcare market demands. Industry leaders can now harness Big Data, social, and mobile technologies to streamline development and patient engagement with integrated data and workflows, from development to care delivery. This connected ecosystem enables participants to be agile and cost effective. With robust and secure information accessibility, a new collaborative framework emerges, spanning the value chain to deliver faster time-to-market, better compliance, and lower costs—all while providing the targeted therapies patients demand.

David B. Agus, M.D. SPEAKER: David B. Agus, MD, Professor of Medicine and Engineering at the University of Southern California

Can we live robustly until our last breath? Do we have to suffer from debilitating conditions and sickness? Is it possible to add more vibrant years to our lives? In The End of Illness, David B. Agus, MD, one of the world’s leading cancer doctors, researchers, and technology innovators, tackles these fundamental questions, challenging long-held wisdoms and dismantling misperceptions about what “health” means. With a blend of storytelling, landmark research, and provocative ideas on health, Dr. Agus presents an eye-opening picture of the human body and all of the ways it works—and fails—showing us how a new perspective on our individual health will allow each of us to achieve that often elusive but now reachable goal of a long, vigorous life.

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